> For the complete documentation index, see [llms.txt](https://docs.klai.studio/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.klai.studio/engineering-reference-docs/software-testing-overview/ux-ui-checklist/brand/social-media.md).

# Social Media 🔉

Social media is a critical part of a company's online presence. So, it's important that the content shared throughout these platforms is consistently on brand.

* [ ] Username

  A unique identifier on a platform

  ⭐️ Be consistent to be found more easily across different social media platforms
* [ ] Avatar

  A profile picture for each social media platform

  ⭐️ Be consistent to stay recognizable across all platforms
* [ ] Colors

  Links and actions whose color can be customized

  ⭐️ Primary color is best to go with, unless it is inaccessible then choose alternative
* [ ] Tone of voice

  The character in your posts and messages on social media
* [ ] Post guidelines

  The do's and don'ts of what content you can post
* [ ] Image guidelines

  A background or cover image that typically sits on the profile
* [ ] Type of content

  Memes, user-generated, professional or behind the scenes