# Typography 🔠

The majority of a user's interface is text, so it tends to make quite an impression. Whether it's expressive or informative, its intention should be to accurately represent the brand.

* [ ] Weight

  Whether the typeface/s are thin, regular, medium, bold or black
* [ ] Leading / line spacing

  The amount of vertical spacing between two lines of text
* [ ] Kerning / letter spacing

  The horizontal spacing between letters in text
* [ ] Letter case

  Whether the typeface is uppercase, lowercase, sentence case

  ⭐️ Consider where the text is applied and how the letter case appears in each instance
* [ ] Hierarchy

  The organization of typefaces to structure information
* [ ] Usage

  The do's and don'ts of how type is used e.g. what restrictions must apply, when to use which type where

  ⭐️ Visual examples of do's and don'ts help convey them clearer
* [ ] Pairings

  Related to hierarchy, and how your fonts combine and interact with each other
* [ ] Guidelines

  Documentation outlining all of the above to cement the principles


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